Views Sought on Major Housing Scheme on Queen's Drive

Developer wants to build 190 flats behind the Greystoke Pub

A visualisation from the developer of a block within the scheme. Picture: TT Group

January 21, 2026

A significant new housing development proposed for the land behind The Greystoke pub in North Ealing has entered public consultation. The scheme, which is being brought forward by TT Group, outlines plans for around 190 new flats on what is a largely vacant industrial site once used as a BT depot and car park.

The consultation on the proposal runs until 5 February, with a public exhibition scheduled for Thursday 29 January at Ealing Cricket Club 93pm – 7pm).

The site sits between Queen’s Drive, the North Circular and the Piccadilly and District lines, forming a transitional pocket of land that has long been fenced off and unused. The developer argues that this makes it a prime location for regeneration. TT Group, one of the UK’s largest privately owned property investment and development firms, says the project will transform an underutilised plot into a new residential neighbourhood that includes affordable housing, landscaped areas and improved public realm.

According to the emerging plans, the development would be arranged around a central courtyard designed to encourage play, social interaction and outdoor enjoyment for residents of all ages. The scheme proposes building heights of up to six storeys, positioned away from Queen’s Drive and the North Circular to reduce visual impact. The entrance from Queen’s Drive has been redesigned to create a more welcoming approach and to enhance views into the site. The developer also emphasises that the land currently has no green space or biodiversity, and that the project would introduce new planting and landscaping to improve the environment.

TT Group says the proposals have already been shaped by early engagement with Ealing Council, including feedback from both the Design Review Panel and the Community Review Panel. They describe the scheme as a sensitive response to local context and a meaningful contribution to London’s housing needs.

An aerial view of the site of the proposed development. Picture: TT Group

However, there has already been some concern in the area about the scale of the plans. Local resident Jason Cohen is arguing that the proposals risk overwhelming an area which already is seeing signs of strain on infrastructure and services. Mr Cohen notes that nearby schools, including Ellen Wilkinson School, are already oversubscribed, and he questions how additional pupils would be accommodated. He also highlights ongoing difficulties in accessing GP appointments and fears that the development could exacerbate existing pressures.

Traffic and parking are also major concerns for residents. Queen’s Drive and the surrounding streets already experience congestion, and the proximity of the North Circular adds further complexity. Some residents are sceptical that the development’s transport assessment will fully reflect the day-to-day realities of living in the area. Others question whether six-storey buildings can genuinely sit comfortably alongside the predominantly low-rise homes that characterise much of North Ealing.

Mr Cohen stresses that many residents are not opposed to new housing in principle. Instead, he argues that development on this scale must be accompanied by detailed planning for the wider community impact. He has produced a video outlining his concerns and has launched a petition calling for GP, school and access impact studies to be completed before any approval is granted.