New South Ealing Majestic Wine Store Given Licence

Majestic Wine will launch at 92-96 St Mary’s Road, replacing a tyre-fitting establishment. The company has over three dozen stores across the city, with premises nearby in Chiswick and Shepherd’s Bush.

The company plans to transform the premises into a warehouse-style high-end retailer. The shop will not only sell wine, but beer, champagne and spirits too.

It will operate across two floors, with only the ground floor accessible to the public. The store will not be permitted to allow alcohol consumption on site.

An objection to the proposal was made on behalf of the Walpole Residents’ Association. One of its members told councillors that she was concerned about the late opening times causing significant disturbance for local residents.

Majestic Wine will operate between 8am and 11pm daily. The objector told councillors that she would be open to compromise on the concern, putting forward that the store could close two hours earlier, and open later on Sundays.

During the hearing, the legal representative for Majestic Wine told the committee that the company uses Deliveroo at its store – allowing customers to order wine directly to their home. This was flagged as a cause for concern, arguing that it could harm vulnerable people.

A written representation from another resident argued that the store’s proximity to local parks (Lammas Park, Walpole Park) combined with late-night bulk alcohol sales could promote excessive drinking, loitering, and drunk driving.

She also raised alarms about the noise impact of late-night customers, car traffic, and alcohol deliveries on families living on St George’s Avenue. These concerns were not shared by councillors on the committee who voted unanimously in favour of the proposals.

Returning the decision, Cllr Rima Baaklini said: “The subcommittee accepted that the representations .. were relevant… however it was found that those objections were expressed in general terms and were not supported by specific evidence…

“The subcommittee was satisfied that grant of the licence as applied for was appropriate and proportionate, and that refusal or the imposition of additional conditions… was not necessary.”

It was noted that there were no objections from the police or the borough licensing team and that Majestic was an established and reputable company. Although the hours of the licence were outside the standard for the borough, it was stated that this was explicitly allowed in certain circumstances.

Philip James Lynch - Local Democracy Reporter

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