Claims Of Green Success

Recycling scheme celebratws first year in Ealing

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A scheme which awards points to residents claims to have helped boost recycling rates across Ealing to 45%.

Launched in the UK in 2009, Greenredeem Greenredeem works with local authorities and commercial partners in an attempt to motivate everyone to recycle more.

It's one year since Greenredeem teamed up with Ealing, and both organisations are claiming success.

Nearly 2.2m points have been donated by local members, to local community projects, which equates to over £10k in grants made.

The GPRA were the first community project in the borough to reach its donation goal and benefit from the Residents’ Rewards Scheme. The GPRA received a new oven to allow the community group to offer offer local teenagers and children cookery lessons with Kiddy Cook.

Councillor Bassam Mahfouz said: “I am delighted that we have been rewarding residents who recycle in Ealing. With more than 23,500 subscribers, the scheme has helped us continue to increase our recycling rates whilst also supporting some fantastic local community groups. I’d encourage others to sign up and get your neighbours to do so too. You can receive personal discounts, support good work in the community and do the right thing for the environment.”

Rob Crumbie at Greenredeem said: ''We’re delighted at the success of the residents reward scheme over the last year. The enthusiasm of the local community to undertake green actions has been outstanding

We’re looking forward to continuing to build on this over the coming months and years to further improve the local environment, as well as further help local businesses and community groups.”

All residents in Ealing can be rewarded for recycling by going to and earn points by telling Greenredeem that they’ve recycled. Points earned from recycling can be converted into vouchers that can be used in local businesses such as Harris and Hoole, Gurnell Leisure Centre, Zayka, Cinnamon on the Lane, Hungry Yeti and Toni & Guy.


21st October 2015