Ealing Broadway Hosting Clothes Swap Event

Teaming up with sustainable fashion campaign #LoveNotLandfill

Love not Landfill

Ealing Broadway has teamed up with London-based sustainable fashion campaign #LoveNotLandfill to host its first ever clothes swap event on Thursday 30 May.

The event, which will take place in Town Square, will give locals the opportunity to trade in unwanted clothes in return for new items. Up to ten tokens will be given in exchange for every item donated and each token allows guests to fall in love with one item to take home with them.

A free clothes customisation workshop will also be on offer at the event, where children will be helped to upcycle white t-shirts using the copious amounts of crafts and decorations available to them.

Timings will be as follows:
9:30am – 10:30am: Drop off clothes and receive tokens 11:00am – 1:00pm: Clothes swap 11:00am – 2:00pm: Kids ‘upcycle a t-shirt’ workshop

#LoveNotLandfill is a campaign which encourages young Londoners to donate their unwanted clothes to charity, put them in clothes banks, swap them, borrow them and buy second-hand.

The shopping centre first partnered with the charity last year when it installed a clothes bank – one of just eight #LoveNotLandfill clothes banks in the city with more on the way. Shoppers at Ealing Broadway have already recycled two and a half tonnes worth of unwanted clothing since the initiative began, making it the most successful location for the #LoveNotLandfill campaign so far.

The campaign is co-funded by EU Life and London Waste and Recycling Board (LWARB) and is part of the European Clothing Action Plan (ECAP) project. ECAP aims to bring environmental and economic benefit to the clothing sector through a range of activities co-funded by selected European partners and co-ordinated by WRAP.

Hannah Carter, campaign manager at #LoveNotLandfill, said, “Ealing Broadway is one of our best performing clothes banks so we’re really excited to see what the local community dig out of their wardrobes for the clothes swap. We need a change in mindset and that is exactly what events like this aim to do, offering shoppers a fun and easy way to recycle their clothes.”

Andrew Rollings, centre director at Ealing Broadway, said. “The sustainability of fashion is a high priority for us at Ealing Broadway, with research revealing that there is £30 billion worth of unworn clothes in the UK’s wardrobes. People are finally starting to pay more attention to what they can do to reduce waste and initiatives like #LoveNotLandfill have played a major part in this movement. We’re proud to be working with such a worthy campaign, helping our locals give some of their unwanted clothes a second home.”

May 23, 2019