MacDonalds ‘Bin It For Britain’ in Ealing

Event to raise awareness of environmental issues

McDonalds are bringing the ‘Bin it for Britain’ campaign to Ealing Broadway following a highly successful similar event held in Southall last year. Supported by the London Borough of Ealing, Ealing Centre Partnership, Christ Church CE Junior School, Cardinal and the local Police, this joint initiative aims to raise awareness of environmental issues.

Louise Atkinson, Manager of Ealing Centre Partnership is happy to be involved in such an event; “It’s great to see so many organisations come together to make a real difference to this part of the town centre”.

McDonalds, who are the only fast-food company to run an initiative of this kind, have introduced this scheme as part of the company’s corporate-social responsibility policy and it is hoped that other businesses will follow suit.

Mel Nugi, spokesperson for McDonalds commented, “We believe we have a special responsibility to help protect and preserve our environment for future generations. Through the ‘Bin It for Britain’ campaign we can teach children the importance of looking after the local environment.”

‘Bin It For Britain’ will be taking place in and around the NCP Car Park behind the High Street in Ealing Broadway, on Monday 24th May between 10am and 2pm. McDonalds will provide refreshments throughout the day and following the event an after-party for children will be held, where they will be treated to a free meal.

Also present on the day will be Mayor of Ealing, Councillor Gurcharan Singh, London Borough of Ealing’s Graffiti removal and Recycling teams. From Ealing Centre Partnership, Ealing Broadway Town Centre Ranger, Tracey Wood and Partnership Assistant Melissa Green and children from Christ Church CE Junior School (New Broadway, Ealing).

May 14, 2004