Kerching! Fines Starting Next Week at Longfield Avenue Turn

Council to collect £110 from each driver ignoring new road layout

The council will start enforcing new turning restrictions at the junction of Longfield Avenue and Uxbridge Road from Monday, 4 July.

Drivers who break the restrictions face a penalty charge notice of £110 (reduced to £55 if paid within 14 days).

As part of a road safety trial in Ealing town centre, drivers are no longer able to turn left onto Uxbridge Road from Longfield Avenue. There is also a ban on motor vehicles turning right from Uxbridge Road onto Longfield Avenue. The changes came into effect in April and the council say they are 'designed to make it safer for pedestrians and cyclists using Longfield Avenue and to reduce rat-running by drivers'.

There has been much criticism of the changes with many drivers spotted still flouting the rules.

Multiple road signs and cameras have been in place since April and drivers caught breaking the restrictions have been sent letters warning them of the change and informing them that they will face a penalty charge notice in the near future. There has been a 'period of grace' to allow motorists to get used to the changes but from next week Ealing is taking a hardline approach.

Bassam Mahfouz, cabinet member for transport, environment and leisure, said:

''We have given drivers 10 weeks grace to get used to the new restrictions. The number of drivers caught breaking the no-turn ban has fallen from an average of 27 per day in mid-April to an average of two per day currently meaning that the majority of motorists are getting the message. Drivers that insist on making illegal turns at this junction, despite the signs and the warnings given, will now be sent penalty charge notices.”

28th June 2016