Approval Given to 16 Storey High Perivale Scheme
Virtual planning meeting votes in favour of block behind Hoover building
CGI of scheme created by objectors
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A meeting of the Ealing Planning Committee held with the members participating remotely this 20 May has decided to give approval to a controversial residential development in Perivale.
The plan will see a block with a maximum height of sixteen stories built to the north of the Hoover Building. The development requires the demolition of the petrol station and the building of 278 flats which will be part of a build to rent scheme. Only 68 of the flats would be classed as affordable (24%). Of the affordable housing units, the tenure split by habitable room would be 30:70 London Living Rent (LLR) to Discount Market Rent (DMR).
There was anger from some residents’ groups that the process of approval is being continued despite lockdown. Council planning officers presented their report to the meeting in which they recommended that members vote in favour.
357 representations about the proposal were received 92% of which were against. The reasons for objection predominantly concerned traffic impacts, the strain on local services, the height of the proposal and it being ‘out of character’ and the impact on the Hoover Building. The report stated that these objections have been reviewed and acknowledged but the matters raised would not outweigh the recommendation for approval.
After hearing the counter argument from objectors, the chair of the meeting, Councillor Shital Manro, summed up the discussion and said that members needed to consider that the precedent of tall buildings being constructed in Perivale had already been established.
The application was given the go ahead by 8 votes to five with two Labour members, Dee Martin and Ray Wall, voting against.
(Developer's mage of revised development behind Hoover Building)
Tesco Perivale sold the petrol station at the rear of the site to developer Amro Living, which originally submitted proposals to Ealing Council for a 305-home, 22 and 10 storey “build-to-rent” development called The Wiltern. However more than 2,000 people signed a petition saying views of the iconic Grade II listed art deco former factory on the A40 would be ruined. The developers say the reduction in height means that the revised scheme would no longer be visible from either side of the A40.
The Hoover Building
The former Hoover factory’s main building opened in 1932 to a design by architects Wallis, Gilbert and partners. The building was sold in 1989 to Tesco, which built a supermarket behind it.
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May 21, 2020
